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What’s in a name? If it’s all Glow and Lovely, HUL wouldn’t mind

Himadri Buch The company changed the name of its flagship fairness cream from Fair and Lovely to Glow and Lovely in July 2020. Dealers, distributors and brand experts claim that sales numbers have not come down at all despite the name change.

from Moneycontrol Business News https://www.moneycontrol.com/news/business/what’sa-name-if-it’s-all-glowlovely-hul-wouldn’t-mind_14420761.html
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