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CEAT aims to make deeper inroads into small towns, eyes 1 lakh outlets in 2-3 years: COO Arnab Banerjee

CEAT aims to make deeper inroads into small towns, eyes 1 lakh outlets in 2-3 years: COO Arnab Banerjee The company, which has successfully partnered with kirana store operators, small automobile spare parts sellers and puncture repair shops, feels that it has more or less "saturated" penetration in places with 25,000 population in the country and there is a need to go to even lesser populated areas for its two-wheeler tyres.

from Moneycontrol Business News https://ift.tt/hBY1dmi
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