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Inflation for FMCG segment cooling down, volume from rural markets going to improve, says ITC CMD Sanjiv Puri

Inflation for FMCG segment cooling down, volume from rural markets going to improve, says ITC CMD Sanjiv Puri Presently there is a "phenomenal" amount of inflation, hence FMCG volume growth in rural areas is "muted" and the bulk of the growth is inflation lead, he said in a panel discussion at an event organised by industry body CII.

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